Way back in January, I predicted (see #8) that Microsoft’s Bing would overtake Yahoo in share to become #2 in search. Today, at least one measurement service seems to have validated that claim, which at the time was a bit far-fetched, given the nearly seven point gap in share between the two companies.
These figures do not consider the Yahoo/Bing’s search deal. From the release, which is not yet up on the site:
According to new research released by The Nielsen Company, for the first time, MSN/Windows Live/Bing Search overtakes Yahoo! as the #2 search engine in the U.S., with a 13.9% share of search volume in August 2010, a 0.25% delta increase from last month.
Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches.
Yahoo! followed Google and MSN/Windows Live/Bing Search with a 13.1% share of U.S. searches, falling from a 14.6% share in July 2010 to 13.1% (a 1.2% delta decrease or an 8% relative decrease).
In terms of a year-over-year comparison, Google has seen little change in its share of search while Yahoo! has seen a small but steady decline, going from a 16% share to 13.1% (a delta drop of 2.9% or a relative drop of 18%). MSN/Windows Live/Bing’s share has grown from 10.7% in August 2009 to 13.9% (a delta increase of 3.2% or a relative increase of 30%).