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Tuesday Signal: Answer the Open Phone, Microsoft!

By - March 22, 2010

From my rant over at the FM Blog:

Now Microsoft is pushing to become a third major player. And to my mind, the company has a choice to make. No one – not even folks at Microsoft – will dispute the fact that Windows Phone 7, due out in the Fall, is a reboot of sorts, and a clear attempt at creating the kind of platform that Android and iPhone already enjoy. While the system is not yet out, the early buzz is good, but Microsoft stands at a crossroads. In essence, the choice comes down to this: Will Microsoft ape Apple’s approach, or will it take the path of Google?

I fervently hope it will do the second.

Why? Well, we’ve seen this movie before, haven’t we? It didn’t end well for Apple, in terms of market share, when it took a vertically integrated, precious approach to operating systems back in 1984. After Apple changed the computing market with the Mac, Microsoft took the best ideas in Apple’s OS, integrated them into Windows, opened it up for any hardware maker to use, and the rest is history. Apple sued Microsoft, but to no avail. (HTC, anyone?!)

Right now, Google is taking the same approach in phones – Microsoft’s approach! So imagine this observer’s dismay when early news leaked out that instead of out Microsofting Google, Microsoft instead was parroting Apple in its approach to the Windows Phone application store. As far as I can tell, Windows Phone 7 won’t support Flash, either– though the company is promising to fix that later….



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2 thoughts on “Tuesday Signal: Answer the Open Phone, Microsoft!

  1. Shekhar Sahu says:

    I don’t understand how softwares from Microsoft are leaked? :(

  2. Joe van der Zanden says:

    Your analysis is on point. Apple seems to have a track record of building closed systems.

    However, this strategy is used in conjunction with a larger marketing strategy to build a rabid fan base that gobbles up product at a premium.

    The Utility Dilemma:
    Apple’s approach doesn’t maximize long-run market efficiencies, however, it’s “worth the money” to the fans.

    I always just assume a competitor will take Apple’s lead and bring to market a similar product with a more economically efficient business model.

    In Apple’s Defense:

    In the long-run, the needs of the shareholder and the consumer are usually at odds.

    JMK: In the long run, we’ll all be dead.