One of my readers noted that I’ve written a lot of off-blog stuff, and I’m rather proud of it. And I’ve noted (in my “How did I do 2008” post) that I did not really make the progress I wish I had on my book. But working with partners like Amex, I wrote nearly 20 column-sized pieces – around 15,000 words – and nearly all of them are sketches toward the book I hope to write. Here are some of the pieces I wrote elsewhere this year:
American Express Open Forum Blog
It’s Time to Put This Myth To Rest
In which I argue that marketing works in social media.
Leadership In Troubled Times
When things go wrong, take responsibility.
As The World Turns..Inside Out
My opening post on the economic troubles this past Fall.
Think Local, Act Conversational – It Just Might Save Your Business
How conversant is your small business?
Product Development IS Marketing, And Vice Versa
The title says it all.
A new policy we put in place at FM, picked up on by the WSJ.
Every Great Business Is An Argument
What’s your argument?
Three Steps to Becoming A Web Conversationalist
Some tips on getting conversant.
More On Search and Your Business
A few “Search 101″ tips.
Linking Search, Conversation, And Your Site
How it all fits together.
The Successful Business Owner Is a Great Conversationalist
How good are you?
You’re In the Media Business Now.
This is my core argument for all businesses, regardless of industry.
Future of Search – Sponsored by Reuters
Is Microsoft Cashback the Future of Search?
Where Microsoft got it right, and wrong.
A Search Is Not Just A Search
Toward a new interface in search.
Thought Leadership Series – Looksmart
Shifting Search from Static to Real-time
My Twitter moment.
Algorithms and Community: Voice Wins
At the end of the day, we’re people first.
A case for a common search experience.