free html hit counter At the IAB Conference - John Battelle's Search Blog

At the IAB Conference

By - February 24, 2008

Iab Conf

As I noted before, I’m at the IAB conference for the next few days (the mobile phone shot above is of Randall Rothenberg, IAB CEO). Wenda Harris Millard, the new Chair of the Board (on which I serve) just laid out a line I really loved:

“We must not trade our advertising inventory like pork bellies.”

She refers to the commoditization of branded advertising inventory via ad newtorks and algorithms. It was quite inspiring. But folks were not sure whether to clap. I say: Bravo!!!

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One thought on “At the IAB Conference

  1. jenkins says:

    She doesn’t represent enough inventory anymore to be credible on this issue. Also, she was at Yahoo when they bought Right Media. Was she opposed to that deal?