Thanks, JG, for getting me thinking about this. I appreciate it when readers push me. This is the first voice post where I really Think Out Loud on a topic – it’s like a first draft of a post, a real post where I take the time to write. I wish I had more time like that, but I am very pleased to have this place to sketch – using voice. It felt a bit like conversing with someone who asked me an interesting question.
I have to just call out to HP, and say thanks for making this possible. It’s a really cool way to market, by adding value to the conversation in a very real way.
Previous coverage of YouTube’s new ad unit.
My main point: Innovative in execution: Yes, but like AdWords was – lots of stuff that already existed, but packaged and moved forward. Innovative in the business model? No. And for now, that’s the right thing to do.
Have a listen: