free html hit counter MTV, Google Focus on Leader YouTube - John Battelle's Search Blog

MTV, Google Focus on Leader YouTube

By - August 06, 2006

GoogvideoAP just posted this story:

In a further reach for online video, Google Inc. will begin distributing clips from MTV Networks’ shows to other Web sites through its budding video service in a model that offers content creators a new source of distribution and revenue.

The deal announced Sunday will begin as a test later this month, offering 100 hours of programming from clips of “Laguna Beach: The Real Orange County,” “SpongeBob SquarePants” and MTV’s Video Music Awards. The partnership will expand video through Google’s advertising network to a variety of sites and is likely to spawn further such deals, making video a far more integral element of online advertising.

Combined with the AP news, it’s clear that Google is starting to show it’s hand with regard the media industry, and that hand says this: Work with us, and we’ll get you paid.

Clearly Google and MTV lag market leader YouTube, and this alliance is probably just the start…

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2 thoughts on “MTV, Google Focus on Leader YouTube

  1. webgirl says:


    Interesting — especially considering Viacom’s very recent acquisition of Y2M.

    No need to read between the lines — Google knows exactly where it is going to maximize “print” ad revenues.


  2. webgirl says:


    Today’s WSJ posted a small article about college newspapers and corporate owners. Last week Gannett purchased The FSView & Florida Flambeau, the student newspaper of Florida State University.

    Colby Atwood, media industry consultant, comments, “Most college papers are really not for sale…but… if corporate sponsorship takes hold in the college newspaper arena, a lot of colleges might be interested in taking a look, for the mentorship opportunities and financial support.”

    It’s not hard to see how Google’s relationship with Viacom could become an an important part of Google’s continued quest to drive ROI through acupuncture specific advertising.