free html hit counter January 2006 - Page 6 of 11 - John Battelle's Search Blog

News of the Day

By - January 17, 2006

Well, stuff that’s worth grokking:

Om on copyright and video. He’s got a point.

Google Talk is federating (Ie, cross platform).

A Yahoo exec exits for the wilds of the startup life (welcome!). Rob Solomon has joined SideStep as CEO.

Thomas Weisel Partner’s Internet Monthly: A field guide to the trends moving the Internet (PDF download). The headline: Internet Display Ads Could Be the Surprise of 2006

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Google Plans to Swallow Radio

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I’ve been predicting that AdWords and the TV upfront will merge for years. Along the way, I should have mentioned radio as well.



From the release:

MOUNTAIN VIEW, Calif. – January 17, 2006 – Google Inc. (NASDAQ: GOOG)

today announced it has agreed to acquire dMarc Broadcasting, Inc., a

Newport Beach, Calif.-based digital solutions provider for the radio

broadcast industry.

dMarc connects advertisers directly to radio stations through its

automated advertising platform. The platform simplifies the sales

process, scheduling, delivery and reporting of radio advertising,

enabling advertisers to more efficiently purchase and track their

campaigns. For broadcasters, dMarc’s technology automatically schedules

and places advertising, helping to increase revenue and decrease the

costs associated with processing advertisements.

In the future, Google plans to integrate dMarc technology into the

Google AdWords platform, creating a new radio ad distribution channel

for Google advertisers.

Quick Survey

By - January 16, 2006

Hey Searchbloggers – One of Searchblog’s ad clients was wondering if they could engage you in a short survey. If you’re game, please answer these 6 simple questions, it’ll help tune the ads on the site. (For the survey to be useful, I can’t say who the advertiser is!)

I promise not to do this very often, and appreciate your help. Thanks.

Noted: The New York Times Tech Desk Discovers AdSense

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Sometimes you just wonder where folks have been.

PS – The article does claim that Google pays “78.5% back” to publishers. That number is from looking at Google’s TAC in its filings, not a direct quote. Er, your mileage may vary (though you’d never know it one way or another).

Book Search Grok

By - January 15, 2006

Can’t figure out where you stand on the Google v. Book Publishers?

You can watch this video, to see Lessig’s view (Pro Google) and read this rebuttal, from Brian Dear.

Good Point: Google's Not so Good at "Selling." Yet.

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Gaynelle Grover, whose blog I’ve just begun to read, has a good point about Google Video Store and why folks are not so happy with it. In short, it’s because it’s called a store, but it doesn’t act like a store.

I agree. Stores have merchandising, special offers, architecture based on consumer flow. Stores are not driven by the principles of organic search. Stores are driven by the dollar, and so is search within stores. Consumers expect this, and put on a different lens when they know they are in a “store.” This is new to Google. But give the company time. I’d willing to bet it will figure this out, and quick.

UPDATE: This has also gotten me thinking about brand and product marketing, which is again, something Google does not really do (save B2B AdWords and a little B2B print). But if Google wants to play in music, books, video – all areas it is already playing in – it will have to market, and market well, the way that so far is has not had to.

Help Us With a Web 2 Tagline

By - January 14, 2006

Web205Logo-5This year will mark the third annual Web 2.0 conference. It’s not till November (the 7th-9th in SF, for anyone marking their calendars), but it’s never too early to start thinking about it, at least, if you’re the program chair like I am.

One thing we have to do is give the conference a tagline, sort of like a theme in four words or less. The first year, we declared “The Web Is a Platform.” That felt spot on, because the idea of the web as a place you could build on the work of others was a pretty new idea. Last year we tagged it “Revving the Web,” because it was all about the services and businesses and opportunities that arose from the Web – all of which taken together made the web more robust and more exciting.

This year Tim and I have been bouncing around some ideas, and I’d love your take on what you think is an overarching theme to the Internet business for the year to come.

I’ve got one that I can’t seem to get out of my teeth, so as with all things, I wanted to bounce it off you all. I think this is the year of Disruption – the year the Web – in all its forms – really flexes its muscle and begins to seriously turn the soil of the global economy in deep and permanent ways. Think of the disruptions in the media and entertainment industries – probably the deepest disruptions so far. But we’re only in the first inning or so of the disruptions in the mobile and communications space (how excited do YOU think AT&T is about Google offering free Wifi, for example? Or eBay buying Skype?). And the disruptions of search and clickstreams on commerce is only now beginning, and the same is true for the massive IT industry (Microsoft Live, anyone?). And the disruption on our cultural life – in government, for example (can you say warrantless wiretaps meets the Database of Intentions?) – is only beginning to dawn on all of us.

What do you think of the theme? The goal is to tie together a lot of issues, companies,and ideas. I think this one does it. What themes do you think might work?

On FAST

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FastI’ve spent a bit of time in the past few weeks getting to know FAST Search and Transfer, the company that, prior to my recent conversations, I best knew as “that Norwegian company that sold alltheweb.com to Overture.”

As I wrote in my book and elsewhere on this site, I’ve not exactly been a huge fan of enterprise search. Save my long diversion into WebFountain, I’ve pretty much focused on the consumer space. SEW’s Gary Price, on the other hand, has been declaring the importance of enterprise search, and in particular FAST, for a long time.

So when the folks at FAST called me and asked if I’d speak to them about their new products, and perhaps even come to their conference next month and give a talk, I thought it was high time I listened. I accepted their invitation and I spent some time on the phone with them recently. The result: I got smarter about FAST, and we also agreed to a partnership: FAST is marketing its event through my publishing company FM. I’m pleased that FAST is offering a discount to its conference for Searchblog readers – of nearly 30%, no less – because of that partnership. (I mention this because it’s my policy to disclose any dealings I might have with companies in Searchblog’s space. They are few and far between, and if they do happen, they happen because I personally believe in the quality of the company I’m working with, and on the condition that I disclose them here.)

I’ll write up my thoughts in more detail after the conference, but I did come away from my initial talks with FAST’s CTO and other executives convinced that many of the more difficult problems of search – user interface, for example, or structured data search - are being attacked in interesting ways in the enterprise. And I realized that my definition of enterprise search was too narrow – as consumers, we touch it every day.

The conference will be addressing many of these issues, focusing on real world examples. And there are tons of them. If you accept the premise that search is becoming the de facto navigational interface to the web, enterprise search picks up where Google et al leave off – once you get to a site like Career Builder, or The New York Times, or Dell, or hundreds of others – a company like FAST takes over. In other words, it’s not just for intranets anymore, and enterprise search has much to teach us about where giants like Google and Yahoo might be headed next.

Links.

By - January 13, 2006

St. Lawrence of Google. In which the Economist catches up on what we’ve been talking about for some time.

Keyword prices dip.

Via SEW, more mainstream coverage of China and the Great Firewall.

Congrats, Toni – leaving Yahoo for startup land

Kottke: Digg v. Slashdot

New Zeitgeist page, now with 15 queries! Top gainer this week: Vince Young. YAWN.

Is Google Evil? You be the judge.

Read Jarvis on Businessweek on the Google Boogeyman.