free html hit counter Google Makes AdWords Changes | John Battelle's Search Blog

Google Makes AdWords Changes

By - July 15, 2005

A bit inside baseball, but Google has made some important changes to the process by which AdWords terms are approved for use in its paid search network. In short, the company has simplified the system, and from what I can glean, it seems the move will both make advertisers happy, and improve the chances of harvesting value from long tail terms. SEW has a write up here.

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