I first wrote about Wondir back in November. I really liked the promise of the site – a sort of community based Q&A service, but since then it seemed the site, which was in beta, had been quiet. Well it's back, and I had a chance to catch up…
I first wrote about Wondir back in November. I really liked the promise of the site – a sort of community based Q&A service, but since then it seemed the site, which was in beta, had been quiet. Well it’s back, and I had a chance to catch up with founder Matt Koll recently.
Koll has learned a lot tweaking Wondir over the past few months. The site recently crossed its millionth question and answer, and is doing around 6-7,000 questions a day. Back in the Fall, they were doing 2-3,000, so clearly something is working.
Sure, Google recently incorporated answers into their index, but Wondir is an entirely different beast. Google’s (or MSN’s, or Ask’s) question answering is a very broad and very shallow play, Wondir is the vertical engine of Q&A. And why not? If Koll can manage to get a really useful community working on creating base pairs of questions and answers, he’ll have quite a content play on his hand – and that means all sorts of possible business models. For now, he sees AdWords as his friend. His AdWords CTR has been impressive – reportedly 4%. Clearly, answering specific questions is good business.
But Koll has his work cut out: he has a chicken and egg issue with traffic, and he has to determine where to place his resources – should he focus on the syndicated model (placing private label Wondir implementations on other sites like ichef) or pursue a model where Wondir becomes a massive destination? I suggested he try to populate each with the other, creating a kind of Q&A Commons, and he liked the idea, but publishers tend to like to keep their answers to themselves.
There’s more to come: Koll has instituted a rating system for answers which has helped him in formulating a ranking algorithm of sorts for his base pairs. Consider it a “helpfulness index” – like PageRank for Answers. It’s not quite baked yet, but it should be worth watching. Also, expect some interesting RSS news from Wondir soon, Koll hinted. Net net: I’m going to keep tabs on Wondir. If they can get a full head of steam and create a community of intentional traffic, there’s much to learn there.
Release in extended entry.
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