Coincidence that Google announces its CPM/image play today? Yes, but one hell of one. From Reuters:
Internet marketing company DoubleClick Inc. (DCLK.O: Quote, Profile, Research) said on Monday that it agreed to be acquired by San Francisco buyout firm Hellman & Friedman LLC for roughly $1.1 billion.
“It’s a fair valuation, given the company’s outlook,” said Janco Partners Inc. analyst Martin Pyykkonen. “There’s a feeling that general ad serving is somewhat of a commodity business.”