Google recently pulled its mandatory ads from Blogger, and the expected next step has arrived. From the announcement:
This may shock you at first so steel yourself for the idea. Ready? We are going to start paying bloggers. Soon you will be blogging for dollars. That’s right people, chocolate is to peanut butter like AdSense is to blogs. Or is it the other way around? Either way, we’ve got something big here folks.
You may have noticed that we recently removed our ads from Blogger powered blogs. We were making money from those ads but you weren’t getting any of it. Now, we’re inviting you to set up your own Bloggerized AdSense account so that you make the money.
I think they are setting themselves up for a fall though, by pointing to Matt Haughey as the exemplar. His PVRblog is great, but it’s in no way a typical blog. Nor is Metafilter for that matter.
In any case, this is clearly Google cleaning up its AdSense inventory. By letting bloggers self select, they are getting rid of the crap….
Seems Hef knows a good thing when he sees it. Given that the SEC ruined his Google interview scoop, he’s posting outtakes from the interview on Playboy’s site, the NY Post reports. And this time, the interview is in a pop up box, forcing you to the home page, (which is not worksafe):
Page: “We don’t have as many managers as we should, but we would rather have too few than too many,” he said. “We want a thin structure. It could be too thin. The downside is that people don’t get the attention they need, especially the more junior people. ” …
…Playboy: How do you manage hundreds of projects without many levels of management?
Page: We have pushed hard to automate many of the normal management tasks. For example, we have good systems for employee reviews. All of them are collected together so when our managers need them they have all the data written up. We also have systems that automate and track the management of all our projects. This allows an enormous amount of freedom. One time an engineer told me, “I’m not working on what you think I’m working on.” He explained that his work had evolved into something extremely relevant and important, but there was no place to track it in our system. I said, “Why don’t you enter it into the system?” “I can do that?” he said. I’m like, “Yeah, who else is going to do it?”
Then read this thread over at Slashdot. “How Google Could Overthrow AIM.”
Classic line: ” I don’t think that “Gim” is going to fly — I failed it in high school, and don’t want any more to do with it.”
But seriously, there has been a fair amount of talk about what Google might do next. And IM is not exactly a bad idea. I’d wager it’s made their Top 100 list.
Every once in a long while I’ll use this space to baldly promote something I am involved in, and Web 2.0 certainly qualifies for that treatment. Back in May I announced I was going to be Program Chair for the event, which I am also co-hosting with Tim O’Reilly, but I’ve been pretty quiet since. But I’m way too proud of the lineup we’ve assembled not to plug it here.
Our theme is “Web As Platform,” and we’ve built a program around the idea that we’re in a far more robust second generation era of the web, one that has become a platform for innovation and business growth. We’ve got an incredible lineup of folks coming to discuss this theme and all its permutations. In addition, we’ll have a ton of time for self-organized BOFs (birds of a feather meetings), workshops, and networking.
The conference is this October 5-7, in San Francisco at the Hotel Nikko.
On the first day we’re going to kickoff with a series of workshops focused on interesting trends/opportunities in the web platform space. These are going to be free form conversations moderated by an expert (or two) in the field. We will probably have two or three going at the same time, from 9 am till the main program starts in the late afternoon.
For example, Dick Costolo of FeedBurner is going to moderate a conversation on business models around RSS. Rafat Ali of paidcontent.org is going to do the same on the subject of, well, paid content. And Ross Mayfield of Socialtext will run a workshop on wikis and social software for business. In addition, we’ll have workshops on search marketing, using eBay’s developer platform for business, and much more.
This is where I want to solicit your advice and input. We have a limited number of these slots still open, and I’m very open to suggestions on topics and topic leaders. If you’d like to run a Web 2.0 Workshop, or co-lead one I mentioned above, let me know via email: jbat at battellemedia dot com.
Also, if you want to debut a new product or company at the event, ping me. We already have half a dozen new companies and/or products debuting for the first time at the event, but we’re game for more!!
Once the program gets going, you won’t want to miss a single session. We’re limited the attendance to about 500 or so, first come first served. We kick off with a Q&A with Jeff Bezos, then move into my favorite element, the High Order Bit. These are short, solo presentation (between five and fifteen minutes) by an industry leader that compels, stuns, astounds, and/or baffles the audience. Often High Order Bit presentors will take a contrarian position on a major issue of the day, or will show extraordinary images or datasets. On day one, we’ll have three HOBs, from Mitch Kapor (on politics), Bill Gross (introducing a new search company in real time on stage), and Gian Fulgoni (what Comscore knows).
If that’s not enough, we’ll then have an interview with John Doerr, who recently cemented his reputation as one of the world’s most successful VCs (he invested in Google and sits on the company’s board). Interviewing him is John Heilemann, who is perhaps the most accomplished interlocutor I have ever had the pleasure of working with.
JH is also going to interview Mark Cuban later that night at dinner. If you’ve never listened to Mark tell a story, watch your wine. His one liners will have you snorting it out your nose if you’re not careful. After dinner, Google is sponsoring a late night party/lounge on the top floor of the hotel.
Highlights from Day Two include another new company introduction, this time from Excite co-founder Joe Kraus. We’ll hear HOBs from Brewster Kahle, Mary Meeker, and James Currier, who runs Tickle and will give us some insights on what online dating profiles tell us about the human condition. We have sessions on the mobile internet, geolocation, and finance, as well as a killer discussion around music featuring Danger Mouse, Hank Barry, and Mike Weiss, the CEO of Streamcast/Morpheus (fresh off his big win for P2P in the 9th circuit…). Mike will also be showing/announcing his next generation P2P network at the event. And we’re working on an absolutely killer evening event, but I can’t talk about it quite yet.
We’ll also have an interview with Marc Benioff, who couldn’t be boring if we paid him to be.
Also, for you Searchbloggers, we’re going to have a stupendous search session, with the heads of search at A9, eBay, Yahoo, Microsoft, and Ask. Where’s Google, you ask? Well, they want to wait till the quiet period to announce who is speaking.
On Day Three, we’ll have HOBs from Cory Doctorow (on Web 2.0 as AOL 1.0), Dale Dougherty (the book as a platform), Craig Newmark and his CEO, Jim Buckmaster (a billion pages a month and still not evil), Bill Gurley, and Larry Lessig. We’ll also have some amazing sessions chaired by Tim, including the Architecture of Participation, a riff on the idea of having your customers build your business for you (think oFoto, Amazon, Six Apart. In fact, we have top execs from all those three in this session!). I’ll chair a discussion about the future of media in a platform world, featuring Martin Nisenholtz of the NYT, George Conrades of Akamai, Mike Ramsay of Tivo, and Shelby of Cnet. And Om Malik is chairing a killer discussion on the telephone as platform. Not to mention the top research guys at IBM and MSFT will be there, showing off stuff directly from the labs.
We’ll end with a conversation with Jerry Yang. Did you know Yahoo turns ten years old this year?
Well, those are some highlights. I have to say, I’ve been doing this conference thing for a while now, and this is the best lineup I’ve ever had the pleasure of assembling. There’s a real energy this year, a sense that if we can keep our focus and remember what matters, we might just execute on some of those dreams we had back in the Web 1.0 days.
So take a look over at the site, and register to come. As readers of Searchblog, you’re entitled to a special discount. If you didn’t get the invitation the first time around, email me and I’ll send you the code. Registration includes a booklet that Tim and I are putting together with pages and pages of metrics and highlights on the state of the internet industry. And you’ll have access to the Web 2.0 Wiki, where we’re taking input on every single session so as to incorporate your questions into the onstage dialogue.
Also, please give me feedback on the program and especially the workshops. We still have time to make last minute changes and additions. See you there!
Down here, we had a bit of a debate about what was going on with Blinx, Feedster, and Google. Seems the problem has been solved, Google Guy showed up in the comments with what seems to be an explanation. Thanks, Google Guy!
ZDnet: MoveOn.org subscriber-data leaked through search.
GOOG closed today at $108.31, thirty one cents above the low end of the range within which Google originally valued itself. (It was $108-$135). It was up nearly $8 from its first close yesterday.