How Memes Travel
May 7, 2004
Wired News reports on a study done at Brandeis. They coulda just asked Technorati or Feedster.
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Comments
There is actually a difference between looking at data or memes or trends in the past, on technorati or feedster, and doing what the memespread guy did, where he put something out and tracked it going forward. One thing is that currently, url lookups on technorati and feedster and google reverse link lookups for that matter can't see a link that doesn't exist. So what he was doing was finding the spread over time, regardless of where people said they got it, of if they didn't say they got it at all. Also, server logs give different data about where people come from than inbound links or date analysis of posts.
It's a little step in figuring out how to find meme spreading when there are some links left out of the chain.
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