It Had To Happen…

By jbat - February 06, 2004

Bad news in the online advertising world: Doubleclick’s recent numbers show folks are learning to ignore the ads …it also showed, however, that the web is becoming a branding medium, as “view through” – folks taking action within 30 days of seeing the ads – is on the rise. (via DMNews)

http://brainpipe.com/ John Gray

So how much of this is the result of people like me (a) blocking all cookies from *.doubleclick.net and (b) blocking all images from ad(s).*? I realize only a tiny margin of internet users would know how to do this, but is it having an impact? Or is it just that the average net user is finally learning (I think not)?

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A Little About John

John Battelle, 45, is an entrepreneur, journalist, professor, and author who has founded or co-founded scores of online, conference, magazine, and other media businesses.

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