free html hit counter Yahoo Gets Set | John Battelle's Search Blog

Yahoo Gets Set

By - January 06, 2004

Two Yahoo items this morning: First, the Journal (sub req’d) reports that Yahoo is set to drop Google (this is not a surprise, but rather the other shoe of the Overture/Inktomi purchases dropping). Second, CEO Semel promises many more innovations (and profits) from Yahoo search in the next year at a conference in NYC (link via CNet/Search Engine Lowdown.) The plan is to create personalized search products and beef up paid inclusion, a controversial practice, certainly, but one that is quite profitable. Google refuses on principle to do paid inclusion.

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