Holy Crap: Microsoft is Buying aQuantive
May 18, 2007
OK. I gotta think about this one. Give me some time...
OK. I gotta think about this one. Give me some time...
Reader Ed Brenegar writes: This is a year to change the customer relations game. With less commerce happening, presumably, there is more time for interaction. That interaction has to build the relationships...»
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything... including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
Enter email to subscribe to Searchblog's newsletter:
More coming soon...

This work is licensed under a Creative Commons Attribution- NonCommercial- NoDerivs 2.5 License.
Powered by:
Movable Type 4.24-en
All contents copyright © 2003 - 2009 John Battelle. | Terms of Service and Privacy Policies
Comments
please: hold the mayo -- I'm on a diet...
could I get a receipt with that?
how much of this is a tax deductable donation? do you employ X, Y or Z?
"Look: it's a baloney sandwich -- do you want one or not?"
;D nmw
I previously wondered in what fantasy land DoubleClick was worth $3B. Now, aQuantive scores a $6B price tag? If anyone doubts that we're smack dab in another hysterical dot-com bubble, doubt no more.
wtf?
Nobody blinked at the 24/7 Media acquisition yesterday.
Who's next?
What smaller companies are the current bridesmaids?
Hmmm. Now Google has performance data for it's two main competitors through performics. MSN has performance data for it's two main competitors through Avenue A. It will be interesting to see. I have heard some people have left Performics due to it being part of a search engine and less biased. With Microsoft having less of a share in the search space, this may cause more people to be uncomfortable, at least from the search and display advertising side.
It's a $6,000,000,000 Hail Mary and Flutie's left the building. It's not even a pure play; the professional services / agency side of the buisness has little to no value to Msft so double the effective sales multiple. Wow. Holy Crap Server.
What happens in seattle stays in seattle, I guess.
Not to go off topic (funny how this is only said when someone is about to speak of another topic) but will you be posting about Microsoft's "Imagine Live" search engine launch on Thursday the 17th? I am still trying to figure out what it is for.
Leave a comment