Your Sponsored Search History
January 22, 2007
Very interesting, noted on SEL: Gogole now includes paid links you've clicked on as part of your search history.
§ Comment Spotlight
Reader Niall writes: Facebook seems a lot less hot than when Mark was on stage a year ago. Many key employees, including co-founders, have left the company. What is Facebook doing to remain an employer of choice in Silicon Valley? »
§ Recent Comments
- says
“ Thanks you really perfect one writing.I m always follow you. ...”» - says
“ Currently, there is really only 1 player monetizing anything on the web: Google. And they are very s ...”» - says
“ Vyomesh Joshi is a name I thought of also, Yahoo needs an exact direction and timeline plan. ...”» - says
“ Bobinaj why did you copy/paste my comment? ...”» - says
“ MSFT has so much cash and can do so much... Tons of opportunities out there this time around. I don' ...”» - says
“ nmw, Everyone cares since GOOG and Yahoo! make up a lion's share of the revenue earned (and dollars ...”» - says
“ You display the kind of thoughtful, knowing-the-ropes and the pitfalls, analytic judgment that a gre ...”» - says
“ JG, I'm still waiting for my response to your question in the other thread to show up. While you w ...”»
§ What am I doing?
§ Categories
Perfect for that person with everything: Order 'The Search
Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...
You can also buy the audio version here.
Check my book page for more info.
§ Searchblog Newsletter
Enter email to subscribe to Searchblog's newsletter:
Comments
Ahh! 1984, Big Brother strikes again. Just how do we determine ethics at this point? I can see how a lot of good can come out of this (techinically), but all this tracking is starting to freak me out a bit.
I can't see how someone who opens their own personal search area will click on sponsored adverts.
Surely is you are savvy enough to sign up to a personalised homepage; then click on you search history you are hardly likely to click on sponsored adverts; rather navigate to the product you require.
These adverts will only work, in my view, on a CPM basis are part of a branding exercise.
Thoughts?
I am not sure if I want google keeping any of my information
Need option to opt-out of this???
Cheers
Yep, I agree. Sponsored adverts wouldn't be the first thing I'd consider... but that's just me as a biast consumer who cringes at the mere sight of "sponsored ad." However, I think Google's promoting this as another free end-user feature -- part of their personalized search feature -- when it's probably utilizing it more as another form of metrics. Again, this is a lot personal data being stored.
I suppose its only fair that Google will caputure the information but I agree an opt out function is something they could possibly add to make the system more acceptable.
Leave a comment