John brought up some really good points but I just wanted to clarify a few things.
With regard to Yahoo!’s RSS readers, we offer multiple ways for users to consume their RSS feeds. One way is through their My Yahoo! page, which features a “dashboard” view of RSS feeds and does not show ads. That’s because My Yahoo! is a traffic driver that offers a headline for users to click through to your site to read the full story and view your ads.
The new Yahoo! Mail beta allows your users to view the full text of your feed including any ads. The mail environment is designed to engage your user right then and there, having them view your content and ads on the spot.
– Michael Mattis, Yahoo! Publisher Network Blog Editor
John brought up some really good points but I just wanted to clarify a few things.
With regard to Yahoo!’s RSS readers, we offer multiple ways for users to consume their RSS feeds. One way is through their My Yahoo! page, which features a “dashboard” view of RSS feeds and does not show ads. That’s because My Yahoo! is a traffic driver that offers a headline for users to click through to your site to read the full story and view your ads.
The new Yahoo! Mail beta allows your users to view the full text of your feed including any ads. The mail environment is designed to engage your user right then and there, having them view your content and ads on the spot.
– Michael Mattis, Yahoo! Publisher Network Blog Editor