Powered by Rollyo

Recent Comment
Spotlight

  • Reader Michael Megalli writes: It is difficult to engage in genuine conversations with the marketplace when you can't change the reality of how a company does business, what it sells, how it works with partners, etc. [go]

Recent Comments

  • John Battelle: " @michael - I think there is a difference ..." [go]
  • Michael Cohn: " Don't you think there's a difference bet ..." [go]
  • JG: " This is one point, JG, where I think ..." [go]
  • pz: " Glad ya'll are out there to inform us of ..." [go]
  • David Mullings: " I know that if someone created a fan pag ..." [go]
  • nmw: " This is one point, JG, where I think< ..." [go]
  • JG: " google lets you play with the machine ..." [go]
  • Matt: " I don't believe in it and don't accept i ..." [go]
  • JG: " I will second tim's comments. And it wa ..." [go]
  • nmw: " Good point, Doug -- and that doesn't< ..." [go]
  • nmw: " Mr. Hittel, I think I understand what y ..." [go]
  • Ian McAllister: " I couldn't agree more that brands should ..." [go]
  • Doug Schumacher: " Their ads are delivering good informatio ..." [go]
  • John Battelle: " So perhaps Facebook "borrowed" it from G ..." [go]
  • Jason: " That's the same "Facebook blue" that Goo ..." [go]
  • tim: " I've seen Google on TV -- after PBS show ..." [go]

PERFECT FOR THAT PERSON WITH EVERYTHING
Order 'The Search'

thesearch_bookcover.jpg

Yup, it makes the perfect gift for that officemate or colleague who you thought had everything....including you! If you order here, I promise to sign it, assuming we can figure out the shipping...

You can also buy the audio version here.

Check my book page for more info.

Blogger's Rights

Top Posts

Active Topics

Monthly Archives

About John Battelle

Searchblog Newsletter

Enter email to subscribe to Searchblog's newsletter:

Calendar

May 2008
Su Mo Tu We Th Fr Sa
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31

Syndicate

Powered by

June 15, 2005 8:26 AM

Google Will Eat Itself

...when a company gets this kind of attention, someone should write a book about it (hey, wait...).

This project, as I understand it, is a meditation on the economics of Google. The angle:

We generate money by serving Google text advertisments on our website GWEI.org. With this money we automatically buy Google shares via our Swiss e-banking account. We buy Google via their own advertisment! Google eats itself - but in the end we will own it!

This is pretty much a Friday afternoon kind of site, but what the hell. Check out their fake site too. From their theoretical explanation of the project:

Google's position is predominant in the same moment it entered a new business field with a new service. It's the Google effect: creating consensus on a new business, even if it instantly got the predominant position. The greatest enemy of such a giant is not another giant. It's the parasite. If enough parasitites would suck small amount of money in this self-referentialism embodiment, they will empty this artificial mountain of data and its inner risk of digital totalitarianism.

As I like to say from time to time...exhaaaaaaale.....
(Hat tip, Philipp).

  • Posted by John Battelle on June 15, 2005 8:26 AM

  • remember this »
  • Sphere It

TrackBack

Listed below are links to weblogs that reference Google Will Eat Itself:

» 惡æ?ž Google Adsense from Gea-Suan Lin's BLOG
John Battelle 在 Google Will Eat Itself 這篇文章裡é?¢æ??到了這個 GWEI (Google Will Eat Itself) 這個 site: This project, as I understand it, is a meditation on the economics of Google. The angle: We generate money by serving Google text... [Read More]

Comments

You can track your book as its debut nears using rankforest.

Leave a comment

Sponsors

Searchblog Classifieds!

Searchblog, in paperback

Categories

Search Resources

License