Online Ads at $12.3 Billion This Year, And That’s the Conservative Vote

Goldman gets into the game with a prediction. The main question is, when does online surpass TV? From the MediaPost coverage: The report… also predicts that online advertising could account for as much as 7 percent of total ad spending by 2009–up from between 4 and 5 percent last…

Goldman gets into the game with a prediction. The main question is, when does online surpass TV?

From the MediaPost coverage:

The report… also predicts that online advertising could account for as much as 7 percent of total ad spending by 2009–up from between 4 and 5 percent last year–and that search will represent more than 50 percent of all online ad dollars….. earlier this month, Forrester Research predicted that online advertising would reach $14.7 billion this year–23 percent more than Forrester’s estimate for 2004 estimates. Research firm eMarketer predicted a total online advertising market of $12.9 billion this year–a 34 percent increase over eMarketer’s 2004 estimate.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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