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October 27, 2004 11:56 AM
KeyGoog Update: Hanke speaks
Just off the phone with John Hanke, former CEO of Keyhole, now GM of the Keyhole unit of Google. We spoke about the implications of Keyhole's acquisition. A few things stand out.
First and foremost, Keyhole is in the Holy Crap That's A Lot of Data business - that alone is reason for Google to be interested. Their database stands at 12 terabytes and growing. It covers more than 50 percent of the earth's population, and includes satellite imagery, mapping data, topographic overlays, and, pay attention here, geolocation-based content tags. In fact, in his presentation at Web 2.0, Hanke showed an application, which he called geoblogging, which allows folks to fly around Keyhole's data and annotate various things they see. "They identify a spot, then talk about it, upload pictures they took there, whatever," Hanke told me. "That then becomes an icon, a point in the Keyhole database" that others can view and comment upon. (Want to check it out? Head here.)
The idea is to bring the Force of the Many and the Architecture of Participation(caveat, PDF download) to a visualization of the earth. Jaw dropping yet? But wait, there's more. Hanke also showed the overlay of real time traffic information from third party sources, like the CalTrans traffic feed. Mapping data to geography will allow for multitudes of such applications. Imagine Google scaling Keyhole to all web surfers for free, and then opening up the APIs for all to develop on.
Yowza.
Hanke told me that when he started Keyhole he and his team had a dream of building a revolutionary product that "touched millions and millions of people." Reality intervened as the bubble burst and resources became dear. But with Google now in the picture, that dream is once again alive, Hanke says. "We could have remained an independent company," he told me. "But the power of the Google brand, the infrastructure..." Not to mention, Hanke added, Google's mission, which fits nicely with Keyhole's.
Will Google let Hanke realize his dream, and keep doing all the cools things Keyhole was attempting to do? I asked Hanke if it'd be a fair assumption to make that he'd only sell his company to someone who shared his passions and his dreams. His response? Yup, that's a fair assumption.
NB: Gary notes in his post that there are other players in this field, notably TerraFly. Take note, Yahoo....
Hat tip: Jeremy for blogging the conference, thanks.
- Posted by John Battelle on October 27, 2004 11:56 AM
TrackBack
Listed below are links to weblogs that reference KeyGoog Update: Hanke speaks:
» Keyhole from RealFake Blog
Google just bought a company called Keyhole which seems to be doing really interesting stuff.... [Read More]
- Tracked on October 27, 2004 1:24 PM
» Keyhole and Google from Marketing Playbook
Nice discussion from John Battelle on Google and Keyhole (the satelite mapping company just bought by Google), including a talk with former Keyhole CEO, John Hanke. Interesting to follow: * 12 terabytes and growing * geoblogging - allowing you... [Read More]
- Tracked on October 27, 2004 8:26 PM
» Google Buys Keyhole & Updates Backlinks, MSN Search Personalization, Spamming RSS from SEO Book.com
Google recently did a backlink update and purchased the image mapping company Keyhole. Ask Jeeves reported expected quarterly results and lost 20% of their market capitalization. MSN search to offer search result personalization sliders. Spam finds its... [Read More]
- Tracked on October 28, 2004 6:17 AM
» Google Acquires Satellite Image Software Firm from Search Engine Watch Blog
Matt Hines at News.com reports that Google has acquired Keyhole, a company the provides software to view satellite images and virtually "fly" across the world. Financial terms were not disclosed. An FAQ on the Keyhole site reads, We do not... [Read More]
- Tracked on November 1, 2004 10:52 AM
» Google Conspiracy Theory from Lockergnome's Political Geeks
I've been wondering what Google is really up to ever since I began exploring Orkut, its social network service. Then I started counting up the wide variety and number of data collections Google is amassing and came up with my... [Read More]
- Tracked on November 2, 2004 9:21 AM
» Google Acquires Satellite Image Software Firm from Search Engine Watch Blog
Matt Hines at News.com reports that Google has acquired Keyhole, a company the provides software to view satellite images and virtually "fly" across the world. Financial terms were not disclosed. An FAQ on the Keyhole site reads, We do not have any ann... [Read More]
- Tracked on August 15, 2005 5:59 AM
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