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April 8, 2004 8:10 PM
Claria Files For IPO
Change your name from Gator, get the books in order, put happy smiling people on your website, and file. OK, Marchex, Advertising.com, BrightMail, Shopping.com, Salesforce, Claria. Do we have a trend yet? Do we have a problem yet?
Bankers: Deutsche Bank Securities, Piper Jaffray, and Thomas Weisel Partners.
- Posted by John Battelle on April 8, 2004 8:10 PM
TrackBack
Listed below are links to weblogs that reference Claria Files For IPO:
» Slap The Gator from The Pre-Commerce Blog
A German court has ruled against Clara (formerly Gator) stopping them from putting their spyware-driven advertising on the Hertz rental car site in that country. The company, who most people know as Gator, tricks consumers into downloading and installi... [Read More]
- Tracked on April 9, 2004 6:24 AM
» Claria/Gator Files for IPO from analystblog
I was expecting to see Claria attempt to go public some time this year, and I also expected them to have very strong financial results, but $35mm in NET income (not EBIT, net) on $90mm of revenue is phenomenal. Some... [Read More]
- Tracked on April 26, 2005 7:48 AM
» Slap The Gator from The Pre-Commerce Blog
A German court has ruled against Clara (formerly Gator) stopping them from putting their spyware-driven advertising on the Hertz rental car site in that country. The company, who most people know as Gator, tricks consumers into downloading and installi... [Read More]
- Tracked on August 12, 2005 8:29 PM
Comments
I'm going to be ill.
If you really want to get ill, check Claria's financials:
$35m earnings on $90m revs in 2003. I just about fell out of my seat.
Yeah, but earning aside, the company is so evil.
Evil? For creating a company and a product that has worked? For being up front about what they do? For earning $35m on $90m revenue in 2003? Sign me up for some of that stock, baby!
These guys deliver amazing results for advertisers, it's just that simple. One might argue with how they do it, but if it's a targeted ad surely that's better than the kind of interruptive, irrelevant nonsense one puts up with every evening on television... see my blog for more comments on them.
You may not like the space they're in, but they're honest in their business dealings. Sure pay their vp of sales a ton of money.
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