Google Google, Wait A Minute. This Is About Us, Isn’t It? Google (And Everyone Else) Is Just a Means to Our Ends…

One last thought before I hit the hay after a long, satisfying evening with the people who gave me the chance to start FM in their garage, the Shores. And that is this: Google killed its earnings earlier this evening thanks in part to is algorithmic approach to display…

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One last thought before I hit the hay after a long, satisfying evening with the people who gave me the chance to start FM in their garage, the Shores. And that is this: Google killed its earnings earlier this evening thanks in part to is algorithmic approach to display advertising (not that profit was easily broken out, I’m sure it contributed in the way most mature brand businesses do, which, as a mature business, must be looking way better than it did a few years ago. Congrats, Google, on both your work in display, which I am not sure can scale to ten billion without some changes, and in Google+, which I sense, with the right ad products, just might.)

I wrote a book about Google and its world, how it all happened, five or so years ago. And I am super happy that the company I chose to focus on is still prospering, just as I and pleased that Wired still defines the tech publishing zeitgeist, and that the Industry Standard, alive in a few countries that are not really in the US, is still seen as the paragon of reporting on the story so many, including current and past partners of FM, have reported on since.

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Google+: If, And, Then….Implications for Twitter and Tumblr

It's hard to not voice at least one note into the Morman Tabernacle of commentary coming out of Google's first two weeks as a focused player in the social media space. I haven't read all the commentary, but one observation that seems undervoiced is this: If Google+ really works, Google…

It’s hard to not voice at least one note into the Morman Tabernacle of commentary coming out of Google’s first two weeks as a focused player in the social media space.

I haven’t read all the commentary, but one observation that seems undervoiced is this: If Google+ really works, Google will be creating a massive amount of new “conversational media” inventory, the very kind of marketing territory currently under development over at Tumblr and Twitter. Sure, the same could be said of Facebook, but I think that story has been well told. Google+ is a threat to Facebook, but for other reasons. The threat to Tumbrl and Twitter feels more existential in nature. (Ian remarks on how Google+ feels like content here, for example).

Let’s look at a typical flow for Tumblr, for example. Most of the action on Tumblr is in the creator’s “dashboard.” Mine looks like this:

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Last Week’s Signal

I fell out of the habit, but here are the Signals from last week. If you want to get my daily roundup of stories worth paying attention to, get the RSS here, or sign up in email at the top right of the page here. Monday Signal: Is Google Too…

logo-bug.jpgI fell out of the habit, but here are the Signals from last week. If you want to get my daily roundup of stories worth paying attention to, get the RSS here, or sign up in email at the top right of the page here.

Monday Signal: Is Google Too Big?

Tuesday Signal: Will Big Data Save Us? We Can Pray.

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The World Is An Internet Startup Now

(image) Last night I got to throw a party, and from time to time, that's a pretty fun thing to do. To help us think through the program and theme of the Web 2 Summit this Fall, we invited a small group of influential folks in the Bay area…

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(image) Last night I got to throw a party, and from time to time, that’s a pretty fun thing to do. To help us think through the program and theme of the Web 2 Summit this Fall, we invited a small group of influential folks in the Bay area to a restaurant in San Francisco, fed them drinks and snacks, and invited their input. (Here are some pics if you want to see the crowd.)

Nothing beats face to face, semi-serendipitous conversation. You always learn something new, and the amount of knowledge that can be shared in even a few minutes of face time simply cannot be replicated with technology, social media, or even a long form post like this one. I always find myself reinvigorated after spending an evening in a room full of smart folks, and last night was certainly no exception. In fact, about halfway through, as I watched several of my close friends from my home turf of Marin mingling with the crowd, I realized something: The whole world is an Internet startup now.

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What We Hath Wrought: The Book

(Image: Samuel Morse, source Wikipedia) Sometime today the following blurb was sent to the book publishing trade press: Author of The Search, co-founder of Wired, founder of Federated Media, Inc., and Executive Producer of the Web 2.0 Summit, John Battelle’s WHAT WE HATH WROUGHT will give us a forecast of…

(Image: Samuel Morse, source Wikipedia) File:SamuelMorse.jpeg

Sometime today the following blurb was sent to the book publishing trade press:

Author of The Search, co-founder of Wired, founder of Federated Media, Inc., and Executive Producer of the Web 2.0 Summit, John Battelle’s WHAT WE HATH WROUGHT will give us a forecast of the interconnected world in 2040, then work backwards to explain how the personal, economic, political, and technological strands of this human narrative have evolved from the pivotal moment in which we find ourselves now. Based on thorough analysis and hundreds of interviews with political, technological, and cultural leaders, as well as a deep understanding of this story’s colorful history, Battelle will work with Dominick Anfuso and Hilary Redmon at Free Press (World) and Esther Newberg at ICM to bring this visionary tale to life. The book is scheduled to arrive in early 2013.

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We (Will) Live In A Small Big Town

Earlier today I moderated a panel at an energetic and well-attended event called the “Newfront,” produced by Digitas, an innovative agency which counts American Express, Kraft, P&G, and GM as clients. I say energetic because it was highly produced and very considered (and this from a guy who carefully…

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Earlier today I moderated a panel at an energetic and well-attended event called the “Newfront,” produced by Digitas, an innovative agency which counts American Express, Kraft, P&G, and GM as clients.

I say energetic because it was highly produced and very considered (and this from a guy who carefully produces live events for a living, among other things). A lot of flash, and deep consideration of lighting, music, and red carpet treatment of star guests (there were many). In short, the place was lovingly festooned with the kind of attention to detail that makes people feel special, just for being there.

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Web 2 Map: The Data Layer – Visualizing the Big Players in the Internet Economy

On the left hand side are eight major players in the Internet Economy, along with two categories of players who are critical, but who I’ve lumped together – payment players such as Visa, Amex, and Mastercard, and carriers or ISP players such as Comcast, AT&T, and Verizon. … Now, before you rip it apart, which I fully invite (especially those of you who are data quants, because I am clearly not, and I am likely mixing some apples and watermelons here), allow me to continue to narrate what I’m trying to visualize here.

As I wrote last month, I’m working with a team of folks to redesign the Web 2 Points of Control map along the lines of this year’s theme: “The Data Frame.” In the past few weeks I’ve been talking to scores of interesting people, including CEOs of data-driven start ups (TrialPay and Corda, for example), academics in the public dataspace, policy folks, and VCs. Along the way I’ve solidified my thinking about how best to visualize the “data layer” we’ll be adding to the map, and I wanted to bounce it off all of you. So here, in my best narrative voice, is what I’m thinking.

First, of course, some data.

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Facebook’s Carolyn Everson: “We’re one percent done on our ad products.”

When Facebook announced it had convinced Carolyn Everson to leave Microsoft to head sales at the pre-IPO social networking giant, a few eyebrows lifted: Everson had only been at Microsoft for nine months, and was recruited there by CEO Steve Ballmer after he watched her work to integrate an…

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When Facebook announced it had convinced Carolyn Everson to leave Microsoft to head sales at the pre-IPO social networking giant, a few eyebrows lifted: Everson had only been at Microsoft for nine months, and was recruited there by CEO Steve Ballmer after he watched her work to integrate an important deal between Microsoft and MTV, where she previously worked.

While Microsoft could not have been pleased it lost a key sales executive, at least Everson was going to a friend of sorts: Microsoft owns a chunk of Facebook stock, and has been busy leveraging Facebook data into its upstart search engine Bing.

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Visa CMO Antonio Lucio: Our Business Is Digital, Period

If you Google "Antonio Lucio CMO Visa", as I did in preparation for my conversation with him next week at CM Summit, the first several links which show up are headlined : "Google Hater – Visa CMO Antonio Lucio Slams Giant." The headline isn't really reflective of Lucio's views…

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If you Google “Antonio Lucio CMO Visa”, as I did in preparation for my conversation with him next week at CM Summit, the first several links which show up are headlined : “Google Hater – Visa CMO Antonio Lucio Slams Giant.”

The headline isn’t really reflective of Lucio’s views on Google, but there you have it. For most casual observers, Lucio is a firebrand calling out the largest force in digital marketing today.

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The in.imit.able will.i.am: Embracing Brand As An Artist

Next week will mark the third time in one year that I've interviewed Black Eyed Peas frontman will.i.am on stage, and each time it's gotten better. If you're coming to CM Summit, you're in for a treat. Will is in New York for a benefit concert in Central Park,…

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Next week will mark the third time in one year that I’ve interviewed Black Eyed Peas frontman will.i.am on stage, and each time it’s gotten better. If you’re coming to CM Summit, you’re in for a treat. Will is in New York for a benefit concert in Central Park, and he’s stopping by to chat with us along the way.

I’ve found will.i.am to be a rare bird – a massively successful commercial artist who embraces brands and marketing as part of his work, instead of a distraction from his work. He reminds me of another William – William Gibson, an author who natively embraces marketing as part of a narrative, finding signal in the work of branding, rather than noise. And no one can argue with Will’s street cred, his philanthropic work is a model for all celebrities. Not to mention, the dude is director of innovation at Intel. Intel!

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