Every Great Business Is An Argument

That's the title of my latest post for Amex's Open Forum Blog. From it: In my experience starting businesses, and in my study of other businesses that have succeeded wildly (like Apple, Google, or eBay), every great business is founded in a thesis, a statement of what should be…

That’s the title of my latest post for Amex’s Open Forum Blog. From it:

In my experience starting businesses, and in my study of other businesses that have succeeded wildly (like Apple, Google, or eBay), every great business is founded in a thesis, a statement of what should be true. It’s then the business’s job to go prove that thesis – in essence, the business becomes the argument that proves the thesis.



Read the rest and tell me what you think at the Amex blog…

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Google: Making Nick Carr Stupid, But It’s Made This Guy Smarter

I will admit, I was entirely biased upon reading this story from Nick Carr, who has a knack for writing pieces that get a lot of attention by baiting his hook with contrarian link chum. Heck, he's really good at it, and I have a lot of respect for…

Hal-1

I will admit, I was entirely biased upon reading this story from Nick Carr, who has a knack for writing pieces that get a lot of attention by baiting his hook with contrarian link chum. Heck, he’s really good at it, and I have a lot of respect for Nick. So I’ll take the bait.

His piece starts by conjuring HAL, the famous AI which manipulates humans, then makes his case by citing his own “feeling” that Google has changed his attention span to somehow prove that search and web browsing in general is making us stupid.

Balderdash. What Carr is really saying is this: People are not reading long narrative anymore, and that makes me and my pals sad. So let’s blame the Internet!

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The Web Conversationalist

As you might recall, I am writing over at the American Express Open Forum Blog as part of a sponsorship. Here's my latest post, on becoming a web conversationalist….

As you might recall, I am writing over at the American Express Open Forum Blog as part of a sponsorship. Here’s my latest post, on becoming a web conversationalist.

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Speaking of the CM Summit…

My director of events, Stacey Foreman, tells me we have exactly 25 tickets left for the CM Summit in NYC. Now, we are only letting 350 folks in, and we've been selling about 20 tickets a day over the past week. So…while I am inclined to push the fire…

Cms Nyc

My director of events, Stacey Foreman, tells me we have exactly 25 tickets left for the CM Summit in NYC. Now, we are only letting 350 folks in, and we’ve been selling about 20 tickets a day over the past week. So…while I am inclined to push the fire marshal’s tolerance, Stacey is not. If you want a ticket, I’d suggest you go for it asap. I’m really excited not only by the lineup, but by the chance to gather in an intimate environment and really contemplate some of the bigger issues facing the marketing world in the age of conversational media. It’s going to be really, really fun.

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Initial Web 2 Summit Lineup Up, Registration Is Open

My partners at Web 2 told me today that the new website is live, the initial theme is up and posted (I am very excited about this year's theme) and if you haven't gone before, you can request an invitation to come here. Last year we had nearly 10,000…

Web2Newlogo

My partners at Web 2 told me today that the new website is live, the initial theme is up and posted (I am very excited about this year’s theme) and if you haven’t gone before, you can request an invitation to come here. Last year we had nearly 10,000 requests for an invitation, so if you want to come (Nov. 5-7 in SF) please fill out the form asap. I review each request personally.

The first line of speakers is also up, and there is a lot more cooking. Initial speakers include Jack Ma, Anne Wojcicki, Mark Zuckerberg, Marc Andreessen, Ken Auletta,

Richard Rosenblatt, Lance Armstrong, Ralph De la Vega, Paul Otellini, Mary Meeker, Padmasree Warrior, Kevin Johnson, Joel Hyatt, Mathis Wackernagel, Marc Benioff and Vinod Khosla.

From the theme:

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Help Me Make the CM Summit Amazing….Tickets Going Fast

As many of you know, next month is our second Conversational Marketing Summit, this time in NYC. The line up of speakers is really fantastic. I'll be interviewing: – Beth Comstock, CMO of GE – Rich Silverstein, co-fonder of Goodby Silverstein – Sarah Fay, CEO North America, Aegis Media…

As many of you know, next month is our second Conversational Marketing Summit, this time in NYC. The line up of speakers is really fantastic. I’ll be interviewing:

– Beth Comstock, CMO of GE

– Rich Silverstein, co-fonder of Goodby Silverstein

– Sarah Fay, CEO North America, Aegis Media Americas

– Wenda Millard Harris, Chair, IAB and President, Martha Stewart Living Omnimedia

Speaker Bianchini Gina Bianchini

Speaker Comstock Sm Beth Comstock

Speaker Rich Sm Rich Silverstein

Speaker Fay Sarah Fay

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The Green Web

FM has partnered with Chevy to create a site that pulls together the best of sites on the web covering all things green. I've found it a nice way to stay in touch with a subject I'm increasingly interested in. I use the feed to monitor stuff, and then…

Header Tag Line

FM has partnered with Chevy to create a site that pulls together the best of sites on the web covering all things green. I’ve found it a nice way to stay in touch with a subject I’m increasingly interested in. I use the feed to monitor stuff, and then click through when there’s a story I want to engage in. Sure, it’s an FM project, so all the regular caveats apply. But judge for yourself. And if you don’t like it, well, tell me what we can do to make it better.

This is part of an ongoing trend I’m seeing, both at FM and certainly across the web, where marketers are providing a service to their potential customers in the form of supporting authentic media, as opposed to creating their own content and hoping it takes off. I like the trend.

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PowerSet To Go

I'm late on Powerset (I just don't have time to do the briefings anymore), but Mike has coverage here and Danny's is here. What I find interesting about Powerset is the refinement, which Danny covers well. The interface (in particular the response to query) is much more grammatical and…

I’m late on Powerset (I just don’t have time to do the briefings anymore), but Mike has coverage here and Danny’s is here.

What I find interesting about Powerset is the refinement, which Danny covers well. The interface (in particular the response to query) is much more grammatical and conversational. That’s where the entire web is going, and it’s cool to see an example of it.

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The CM Summit in New York: What A Lineup

FM's Conversational Marketing Summit is just six weeks away, and I am getting more and more excited about the lineup of speakers, and the issues and topics we are going to cover. Check out the lineup of speakers: # Jeff Berman, President, Sales and Marketing, MySpace # Henry Blodget…

Cmsnyc

FM’s Conversational Marketing Summit is just six weeks away, and I am getting more and more excited about the lineup of speakers, and the issues and topics we are going to cover. Check out the lineup of speakers:

# Jeff Berman, President, Sales and Marketing, MySpace

# Henry Blodget Co-Founder, CEO, Editor in Chief, Silicon Alley Insider

# Jonah Bloom, Editor, Advertising Age

# Beth Comstock, Chief Marketing Officer, General Electric

# Matt Freeman, CEO, Tribal DDB Worldwide

# Louis Giagrande, Online Marketing Manager, Samsung Electronics

# Darren Herman, Group Director of Digital Media, Media Kitchen

# Michael Hoefflinger, GM – Partner Marketing, Intel

# Mark Kantor, Co-founder, Graffiti

# Jason Kilar, CEO, Hulu

# Clark Kokich, CEO, Avenue A | Razorfish

# Andy Lark, VP–Global Marketing & Communications, Dell

# Andrew Markowitz, Director, Digital Marketing & Media, Kraft Foods Inc.

# Daina Middleton, SVP, Director Sunao Customer Insight, Marketing Analytics, Emerging Trends, Moxie Interactive

# Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia & IAB

# Eileen Naughton, Director of Media Platforms, Google

# Martin A. Nisenholtz, SVP – Digital Operations, The New York Times Company

# Michael Osborne, Vice President of Sales, Bazaarvoice

# Jon Raj, Chief Digital Officer, OMD

# Randall Rothenberg, President & CEO, IAB

# Ian Schafer, CEO, Deep Focus

# Rich Silverstein, Co-Chairman, Goodby Silverstein & Partners

# Rudy Wilson, Director of Marketing, Doritos, Frito-Lay

A great lineup, and we’ve still got plenty more to add. I’ll be the host and emcee of this event, and I’m really looking forward to digging into the theme.

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