< ![CDATA[Reader JG writes: … YouTube ads like this fly in the face of everything “relevance” based …(it) is a complete reversal of everything [Google] ever stood for. A non-relevance-based graphical video overlay? How is that not just a banner ad? And wasn’t the whole fire and fury behind Google’s rise, Google’s takeover of the net, founded on a rejection of the “banner”, the DoubleClickian “gaudy and irrelevant”, approach to web advertising?