Category: Book Related

As long as I’m on the topic of societal impacts of search, I wanted to sketch out a scenario for you all, in a similar vein to the one I did recently on the integration of search and television.

This scenario involves several elements already in place – search technologies, mobile phones, and the Universal Product Code system – and some more fanciful, but nevertheless feasible technological and business model innovations.

So let’s set this one in motion and see what happens. Imagine it’s the near future, and you’re in your local grocery store on a mission to pick up dinner for a Saturday night dinner party. Because you’re a Searchblog reader with oodles of disposable income to burn, it’s a Whole Foods store, the aisles dripping organic righteousness and whole grain goodness. You know that dinner for 8 is going to run you at least $200, not counting the wine, but that’s OK, compared to the tab at the local bistro, you’ll be coming out ahead. But you do want to make sure you’re not spending money you don’t have to, especially on the wine.

Read More

As I’ve promised in the past, from time to time I will test your collective patience by running some sketches up the flagpole and seeing what you all have to say. So this post will be a bit longer than usual, but I’m trying to imagine a scenario where search’s business model infects television, and for whatever reason the Google Desktop application gave me an idea as to how. So here goes (remember, this is a *future* scenario)….

Compared to the unpredictable and untraceable value of a magazine ad or television spot, search looks pretty damn compelling. But at the end of the day, three lines of text sitting next to a set of results is a pretty meager way to declare your brand or inform a consumer about your new products or services. Clearly, there is room for both kinds of advertising – intent-based (search), and content-based (TV). But what if the two were to merge?

Before you dismiss the idea as mere speculation, let me lay out a scenario in which such a beast exists. First, imagine that a majority of households have a digital video recorder of one kind or another (such an event is predicted to occur by the year 2009, according to Forrestor). Further, imagine that this DVR has a “search history” of everything you’ve watched and are planning to watch (this is already done by most DVRs). Further still, imagine that this history is – with your tacit approval – blended with an edited profile of your online searching habits, forging a marketing precise of your likes and dislikes, your wants and needs (doing this is a matter of a marketing deal between DVR providers and search engines). Perhaps you use Google Desktop Search, or A9, or Ask, or Yahoo – it matters little, all of them create a search history already.

Read More

(image from Scientfic American – thanks ID:entity)

I am writing the final chapter of my book (no, not the last…just the last one, I’m writing them out of order, don’t ask….)

In any case, I got the utterly lazyweb idea of asking all the folks I’ve interviewed, in particular the professional thinkers and Big Idea folks, the relatively simple question of: What might the world look like if we had perfect search?

Read More

Those of us who’ve lived around the Valley for some time know of the correlation between autism, Asperger’s syndrome (called autism’s “milder cousin”) and geek culture. The connection has been the subject of lengthy pieces in both Wired and Time.

One of the principle characteristics of autism is what might be called face blindness, the inability to “read” people’s faces for emotional cues (resulting in what most would call anti-social behavior). This and other Asberger-like traits have often clothed the body of geek culture in our popular culture – the tireless focus, the need to classify and order everything, to control and to name, to identify and to sort, to count and compute.

These observations were percolating in the back of my mind as I read Mark Haddon’s “The Curious Incident of the Dog in the Night-Time,” one of the few books which has been universally recommended to me, and honestly, one of the very few non-search related reads I’ve allowed myself as my deadline looms.

Read More

As David Weinberger notes. In particular, the Dewey Decimal System has inherent religious biases. I’ve done some research on Mr. Dewey as part of my book, and he was quite the bigot, it appears.

I wonder, 100 years from now, when folks are writing the history of indexes like Google and Yahoo, what biases will emerge?

Thanks for all the posts on questions to ask Jerry and David. Turns out, we spent a lot of time on history and also on looking forward to the next ten years. We didn’t focus so much on the present. When I reminded Yahoo’s founders that they had ten years of experience running the site – they started in earnest in 1994 – both turned reflective. It’s not like they didn’t know it, of course, but there’s something about taking the time to think about that – ten years – that makes for a good conversation. I asked if they still believed in the vision and hype of the mid 90s – about how the internet was going to change everything – and they both said they did, but that timing was everything. It takes a lot longer than we’d like for basic things to change. Then Filo came out with a great line about the early promise of the internet – that we’d all become creators and producers of content – and how long it takes to fulfill:

That was the promise of the internet from day one -when Mosaic came out the whole idea was that anybody could publish now, that was the new thing …yet it took this long to get to simple blogging… If you said ten years ago that you could have blogging in ten years, and that will be the extent of it, people wouldn’t have been that impressed.

Indeed. In 1994, anyone claiming that in ten years, we’d have a robust self-publishing movement like blogging would have been drummed out of the room for a lack of vision. Despite Geocities or Tripod, it takes time for the ship of culture to change course. Makes me rethink my own sense of what might come ten years from now…