Yet Another Ad Match Fail Seen on Paul Kedrosky’s RSS feed. Ouch. Inevitable, given how AdSense works. Share this:TwitterFacebookLinkedInEmail
2 thoughts on “Yet Another Ad Match Fail”
This brand safety snafu could have been avoided — there is good technology out there that allows publishers to filter content that doesn’t fit with an advertiser’s brand objectives. I can’t imagine VacationsToGo is happy about this placement. There are a number of providers of brand safe ad targeting, including NetSeer’s solution, that can ensure that mismatches like this don’t happen.