ContentSense

This is a placeholder of sorts, but I have a long piece in me about the idea of "contentsense" – content on a website that reorganizes itself around your declared intent – a search refer, behavioral cookie data, etc. it's close to being a reality (some argue it's here)…

This is a placeholder of sorts, but I have a long piece in me about the idea of “contentsense” – content on a website that reorganizes itself around your declared intent – a search refer, behavioral cookie data, etc. it’s close to being a reality (some argue it’s here) and it’s driven by a nuanced ballet with Adsense, or its functional equivalent. The idea has been with me for a long time, but a meeting earlier this week with an entrepreneur from Holland who has worked here and abroad really drove it home, as did my earlier discussions with Demand Media. More soon…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

5 thoughts on “ContentSense”

  1. Nice Joint after Midnight. Sometimes insomnia breeds good stuff. Sounds like making this happen would be a hella challenging technically, just organizing content semantically. But if it could happen it would win the game. And computers would be a little closer to HAL status. ha…

  2. Certainly the content being driven by the viewers search or other characteristics will make websites far more relevant and ‘sticky’ for visitors. Sounds very interesting….

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