That’s the title of my latest post for Amex’s Open Forum Blog. From it:
In my experience starting businesses, and in my study of other businesses that have succeeded wildly (like Apple, Google, or eBay), every great business is founded in a thesis, a statement of what should be true. It’s then the business’s job to go prove that thesis – in essence, the business becomes the argument that proves the thesis.
Read the rest and tell me what you think at the Amex blog…