A new search engine called Yureekah launched this week to help ad agencies and advertisers find where competitors are advertising and determining the best options for future brand advertising.
Devaraj Southworth, one of its creators, said the idea stemmed from his own company’s needs. He runs a small creative agency and a media planning firm, and it often took several weeks to put together an online ad strategy because he had to manually go through Web sites, ad networks and portals to figure out where his client should be visible. Southworth said he’s even had to cancel a campaign because finding that information was too labor-intensive to meet the deadline.