1. Tim Armstrong, who runs ads at Google, says display will be “very significant” in near future for Google.
2. Google closes its Doubleclick acquisition.
As I said today at Verge, the key here is to define “display.” Is this “algorithmic juju masquerading as branding but really a front for more direct response” display, or this the “we are now in the publishing biz, AKA audience value-add, talent management, and human relationship” display?
There’s a big, big difference.