Follow the FreeBurner

My colleague Kevin Kelly popularized the phrase "Follow the free" whilst an editor at Wired. Google certainly seems to agree, making most every paid service it buys free. Next up: Feedburner's paid services, TotalStats and MyBrand….

My colleague Kevin Kelly popularized the phrase “Follow the free” whilst an editor at Wired. Google certainly seems to agree, making most every paid service it buys free. Next up: Feedburner’s paid services, TotalStats and MyBrand.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Follow the FreeBurner”

  1. I just noticed this when I logged in today to check my stats. Turns out that you actually have to “opt-in” to their “pro” services, whereas you have to go and turn them on before you get the extra added features for free.

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