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eBay Back to Using AdWords…But…

Just got this email from eBay communications, announcing that eBay is using AdWords again, but read on:

The test we began last week was successful. We found that we were not as dependent on Google AdWords as some may have thought. By re-allocating our marketing dollars to our other partners, such as Yahoo!, AOL and MSN, we were able to increase traffic and find efficiencies that will enable us to drive more value to our sellers and partners going forward. We are now slowly turning AdWords back on, in a much more limited way than before. We will continue to work with Google, Yahoo!, AOL, MSN and other partners to reach more potential buyers and accelerate business for our community of sellers.

Wow, that’s not exactly makeup sex, is it?!

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