Want to Be Like Ted?

Ted Leonsis, who helped build up AOL and recently left day to day operations there, is given WaPo love here. The topic: How Ted figured a way to look better in a vanity search for his name on Google. The answer: Hey! Get a blog!…

Tleonsis FullTed Leonsis, who helped build up AOL and recently left day to day operations there, is given WaPo love here. The topic: How Ted figured a way to look better in a vanity search for his name on Google. The answer: Hey! Get a blog!

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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