Reader Bryan Writes…

Reader Bryan Writes: Who's to say Panama will fail? What Google did was not rocket science. All they did was realize that CTR is an important consideration for monetization. Yahoo has learned, and is taking corrective measures. The only difference is that they inherited Overture's antiquated infrastructure. Panama is…

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Reader Bryan Writes: Who’s to say Panama will fail? What Google did was not rocket science. All they did was realize that CTR is an important consideration for monetization.

Yahoo has learned, and is taking corrective measures. The only difference is that they inherited Overture’s antiquated infrastructure. Panama is their ticket to a higher yield.]]>http://battellemedia.com/archives/003047.php#comment_115027

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.