In a further reach for online video, Google Inc. will begin distributing clips from MTV Networks’ shows to other Web sites through its budding video service in a model that offers content creators a new source of distribution and revenue.
The deal announced Sunday will begin as a test later this month, offering 100 hours of programming from clips of “Laguna Beach: The Real Orange County,” “SpongeBob SquarePants” and MTV’s Video Music Awards. The partnership will expand video through Google’s advertising network to a variety of sites and is likely to spawn further such deals, making video a far more integral element of online advertising.
Combined with the AP news, it’s clear that Google is starting to show it’s hand with regard the media industry, and that hand says this: Work with us, and we’ll get you paid.
Clearly Google and MTV lag market leader YouTube, and this alliance is probably just the start…