Reader RBA Writes

Reader RBA writes: I think the real problem here is that click fraud will skyrocket – not that it isn't a problem already. It is a neat idea, in fact a very sharp one, but I feel it isn't in synch with the crude "real world"….

Reader RBA writes: I think the real problem here is that click fraud will skyrocket – not that it isn’t a problem already. It is a neat idea, in fact a very sharp one, but I feel it isn’t in synch with the crude “real world”.]]>< ![CDATA[

http://battellemedia.com/archives/002603.php#comment_29295

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.