Eepybird Search

By now many of you have probably seen the Diet Coke and Mentos video, which is amazing. Hitwise has a great post showing how searches for those terms exploded as the video viraled its way around the web. An interesting question raised is whether Diet Coke and Mentos, as…

Dcmentos

By now many of you have probably seen the Diet Coke and Mentos video, which is amazing. Hitwise has a great post showing how searches for those terms exploded as the video viraled its way around the web.

An interesting question raised is whether Diet Coke and Mentos, as well as perhaps their competitors, should leverage this notoriety by purchasing related search keywords. I say, absolutely!

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Eepybird Search”

  1. Ya, this thing is really blowing up. I haven’t seen too many people trying to catch the craze, like Mentos or Diet Coke. But, it makes me wonder why not! Have a look at this – The Diet Coke Mentos Experiment. Google, You Tube and Eepybird are the only others using this craze to improve their brand image.

    Bri

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