I Got Yer Mutual Satisfaction, Right Here

Google and Gieco have settled their trademark dispute case. This suprises me little – Google, which we know has plenty of cash, has far too much to lose through a big, ugly case with lots of public discovery. And Geico, I am sure, has a price. From the Reuters…

Google and Gieco have settled their trademark dispute case. This suprises me little – Google, which we know has plenty of cash, has far too much to lose through a big, ugly case with lots of public discovery. And Geico, I am sure, has a price.

From the Reuters piece:

GEICO, the No. 4 U.S. auto insurer and a unit of investor Warren Buffet’s Berkshire Hathaway Inc., said a suit filed in the U.S. District Court for the Eastern District of Virginia was “resolved to the mutual satisfaction of the parties.”

….”Terms of the settlement, although not disclosed, would suggest some sort of payment was made, but that a trial has been avoided,” Martin Pyykkonen, an analyst with brokerage Hoefer & Arnett. “This mitigates the risk of further trademark lawsuits,” he said.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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