A wise source recently observed to me that to comprehend the health of the big guys, watch how the smaller ones are doing. On that measure, things are not so rosy in search land. Looksmart, Findwhat, Mamma.com, all are trending down on poor results. Why, in an age of ever expanding search and online advertising dollars, why is this happening? Could it be that they are failing to retain traffic of good intent? One might expect that even the second tier search networks are doing well. But they are not. Hmmmm.
