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Yahoo 360 launches

Randy Farmer, head of the Yahoo! Community Projects team, blogs about Yahoo’s new 360 social networking/blogging/etc product.

From the Yahoo Search Blog:

Now, I get to tell you about Yahoo! 360° — a new model for online sharing that’s easy and convenient for everybody.

During my years of online community building, I’ve seen many types of social software emerge: email, chat, instant messaging, forums, groups, multiplayer games, blogs, and twikis (to name a few).

Until now, most social software worked on a shared view, what I’d call a we-centric model, where every participant sees the same information as all the other participants. We all see the same posts on a message board, the same conversation in a chat room. In effect, communications are either public or private.

These days, as we publicly post more of our opinions, photos, and sensitive information on the net, there’s growing concern about spam and other threats to our privacy. And there’s a need for tools to help us manage real-world relationships that are becoming more and more digital. The time is right for me-centric community – a way for you to get the information and connections you want, without giving up control of your information. Yahoo! 360° lets you control not just what you see but what others can see about you.

Unfortunately, the main link to the 360 site gives you this:


You can check out Randy’s site on 360 though…

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