Make Launches

Congrats to the O’Reilly team and to Mark, the editor and my partner over at Boing Boing, on the launch of Make, a magazine/book hybrid that I think has great potential (my shorthand for it is “Popular Mechanics for the digital age.”) I was involved in conceptualizing the project early in its life, and I am so pleased to see it out in the world! Full release in extended entry.

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FOR IMMEDIATE RELEASE

February 14, 2005

Contact:

Dawn Mann

dawn@oreilly.com

707-827-7088

O’Reilly Launches MAKE Magazine for Tech Do-It-Yourselfers

Magazine and Companion Web Site (makezine.com) Reveal How to Make

Practical, Fun, and Wildly Creative Projects

“To be thrown upon one’s own resources,

is to be cast into the very lap of fortune.”

–Benjamin Franklin

Sebastopol, CA–The urge to make things is primal and unstoppable. In

service of that universal urge, humans grab the tools and materials at

hand–while a previous generation picked up a saw and bullnose rabbet

plane, today’s makers are likely to reach for a soldering iron and Cat 5

cable. MAKE, a new magazine from O’Reilly Media, celebrates and inspires

those who are driven to make cool and unusual things with technology, for

the pure fun of it.

The premiere issue of MAKE features 192 pages of do-it-yourself projects,

including illustrated step-by-step instructions on how to:

-make a $10,000 Steadicam for the price of a movie ticket and popcorn

-build a single network cable that can replace the five most commonly used

cables

-fashion a magstripe reader and find out what hidden information is being

stored on your credit card’s magnetic stripe

Available today on Amazon.com and on makezine.com–and at newsstands and

bookstores nationwide in mid-March–MAKE is published quarterly. Single

copies are $14.99 and a yearly subscription is $34.95.

“Today’s tinkerers set out to make technology work for them, and they

enjoy the process as much as the result,” said MAKE publisher Dale

Dougherty. “They’ll spend hours in the garage on a project, and come away

with something practical or just plain fun to share with their friends and

family. MAKE is the first magazine for this new breed of

do-it-yourselfers.”

The MAKE editorial staff is led by Editor-in-Chief Mark Frauenfelder, who

has written for publications including “The New York Times,” “LA Weekly,”

“Wired,” and “Playboy.” Frauenfelder is also author and illustrator of

three books: “The Happy Mutant Handbook,” “Mad Professor,” and “The

World’s Worst…”

Associate Editor Phil Torrone, a well-known hacker who writes regularly

for “Popular Science” and Engadget, is producing the magazine’s companion

web site, makezine.com. Torrone is contributing a blog, podcast interviews

with notable makers, and projects in addition to those in the print

magazine. The site is built to serve the maker community, with forums and

a section where people can post their own projects, complete with

instructions, advice, and photographs.

MAKE

ISBN: 0596009224

Yearly subscription (4 volumes) $34.95; Single copies $14.99, $21.99 CA

Order: 866-289-8847 (US and Canada),

818-487-2037 (all other countries), 5am-5pm PST

www.makezine.com

Founded in 1978 and based in Sebastopol, CA, O’Reilly Media is the premier

information source for leading-edge computer technologies. The company’s

books, conferences, and web sites bring to light the knowledge of

technology innovators. O’Reilly books, known for the animals on their

covers, occupy a treasured place on the shelves of the developers building

the next generation of software. O’Reilly conferences and summits bring

alpha geeks and forward-thinking business leaders together to shape the

revolutionary ideas that spark new industries. From the Internet to XML,

open source, .NET, Java, and web services, O’Reilly puts technologies on

the map. www.oreilly.com