Toni Schneider, of OddPost fame, points me to the Blender Prototype, which is a unique approach to monetizing RSS feeds through affiliate links automatically inserted into customized RSS feeds. The prototype (caveat, it’s just that, not a robust commercial implementation) uses Amazon to create related book links in your RSS feeds. Worth checking out, it points us in neat directions. As Toni points out, this idea need not be limited to books…the prototype points to my earlier post on RSS business models as context. Cool!
I’m trying it out, but so far can’t get it to insert book links into my Boing Boing or Searchblog feeds. But then again, I’m probably doing something wrong…
Blender is from the guys behind Nav4, a nifty-looking contextual navigation tool.