Signs of Marketing Prowess To Come…

Via Wonk…Toyota sponsors section of eBay….this exclusive arrangement points to where online marketing is going. Why? Because major advertisers are looking for traction in the medium where the customers are…and that's this one. I smell a significant uptick in online advertising this year, far larger than what is predicted……

Via Wonk…Toyota sponsors section of eBay….this exclusive arrangement points to where online marketing is going. Why? Because major advertisers are looking for traction in the medium where the customers are…and that’s this one. I smell a significant uptick in online advertising this year, far larger than what is predicted…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Signs of Marketing Prowess To Come…”

  1. Care to qualify ‘far larger’? I agree with you but am interested to hear what your 2004 online advertising growth rates are.

  2. I’d wager when all the counts are in, we’ll see growth rates 20-50% higher than what’s being predicted. Of course, it all depends on how you count, but I’m starting to hear brand managers and agency folks shouting “Get me some of that online ad mojo, pronto!” Not because it’s cool this time, but because it works….and OK, it’s still sort of cool.

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