Search The Earth

Over at Joho, David Weinberger gives us a tantalizing glimpse of his full length essay in Esther's Release 1.0: The Semantic Earth Every business in the world is headquartered on earth. Every employee works somewhere. Every customer is at some location at every moment. Every product is delivered to some…

Over at Joho, David Weinberger gives us a tantalizing glimpse of his full length essay in Esther’s Release 1.0:
The Semantic Earth

Every business in the world is headquartered on earth. Every employee works somewhere. Every customer is at some location at every moment. Every product is delivered to some spot and every service is performed at some coordinates. Every transaction involves at least one place and usually more than one. And yet, until recently, businesses have systematically managed location information only for processes directly concerned with moving people and goods. Why has the literal common ground of business been largely absent from business applications?……

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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