A UCLA study released this week concludes that the average Internet user spends 12 hours a week on the net, and half of those hours are taken directly from television viewing. in other words, regular net users have swapped TV time for internet time, kids in particular. This is an important trend. AdAge reports.
Excerpt: The Internet caused the number of hours children 14 and under spend watching TV to decline for the first time in 1998, a trend that has continued in recent years.