Technorati Gets A New Engine

If you've never checked out Technorati, now's a good time to do so. The service hoovers up blog links and postings and offers a search engine which does a great job of monitoring the zeitgiest, and your (or any other) blog's place in it. The possibilities of such an engine…

If you’ve never checked out Technorati, now’s a good time to do so. The service hoovers up blog links and postings and offers a search engine which does a great job of monitoring the zeitgiest, and your (or any other) blog’s place in it. The possibilities of such an engine are extremely interesting. In any case, Sifry & Co. have taken the wraps off a new beta release. David Sifry, the CEO and man-behind-the-curtain, blogs the changes here. He concentrated on infrastructure: “We focused 100% of our time on completely refurbishing our underlying event engine – essentially taking a volkswagen engine out and putting a Ferrari engine in.” This means faster indexing and querying, and a more scalable back-end database. There’s still bugs, and still open questions (I love this one, for example), but go bang on it for yourself…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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