It’s Not The Name, It’s The Verb

So the debate on re-naming, or re-spinning, or re-thinking what RSS might mean to a broader world is playing out, at Contentious and on Dave Winer's blog as well as at Salon and here. But as I've been thinking about it, I'm increasingly convinced that the phrase we're looking…


So the debate on re-naming, or re-spinning, or re-thinking what RSS might mean to a broader world is playing out, at Contentious and on Dave Winer’s blog as well as at Salon and here. But as I’ve been thinking about it, I’m increasingly convinced that the phrase we’re looking for we already have – The Web. That word can shapeshift enough to incorporate the changes inherent to a pubsub world, as Dave puts it. Maybe what we’re really looking for is a better verb. Let’s kill surf, as soon as possible. And come up with something better.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “It’s Not The Name, It’s The Verb”

  1. Yeah, the Serious Guy is back.

    I don’t think you can just “kill” the term surf, in that its association with the term Web is too established. I agree about the change of verb, but the name needs updating as well.

    It would be nice if the new action-object pair was a natural progression from surf-web. For example, mine-meme (as in “mine the Meme”), i.e., to perform RSS-assisted datamining on the collection of units of meaning (memes), which of course refers to the Semantic Web.

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