MSFT jumps into News

Internet News reports: "Software giant Microsoft is testing its answer to Google's popular news aggregator and search site. "MSN Newsbot", on MSN UK, France, Spain and Italy, signals at least one of Microsoft's intentions as it seeks to build out its own search technology." This is one area where MSFT…

Internet News reports:

“Software giant Microsoft is testing its answer to Google’s popular news aggregator and search site. “MSN Newsbot”, on MSN UK, France, Spain and Italy, signals at least one of Microsoft’s intentions as it seeks to build out its own search technology.”

This is one area where MSFT has some serious prior chops – MSNBC has been thinking about news online for a long time. Should be interesting to see how it shakes out in this market.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

Leave a Reply