Diller, Cheshire Cat of Local Search

Via MarketingWonk, I saw this short blurb in Crain's NY business which points to Barry Diller's increasing show of muscle in the local search market. He's got Citysearch and various other localized online businesses, and Yahoo, MSN and Google are all hot for the opportunity to extend their advertising…

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Via MarketingWonk, I saw this short blurb in Crain’s NY business which points to Barry Diller’s increasing show of muscle in the local search market. He’s got Citysearch and various other localized online businesses, and Yahoo, MSN and Google are all hot for the opportunity to extend their advertising networks into the local market. Diller seemed to be at his Cheshire’d best on an earnings call Tuesday.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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