Carat Strengthens Search Buying Department

Adweek reports Carat Interactive has appointed Ron Belanger vice president of search engine marketing. Excerpt: "In the newly created role, he will guide the strategic vision of the interactive shop's 10-person search-engine marketing practice, which handles paid placement, paid inclusion and search-engine optimization for clients like Hyatt Hotels. He will…

Adweek reports Carat Interactive has appointed Ron Belanger vice president of search engine marketing.
Excerpt: “In the newly created role, he will guide the strategic vision of the interactive shop’s 10-person search-engine marketing practice, which handles paid placement, paid inclusion and search-engine optimization for clients like Hyatt Hotels. He will report to Carat Interactive evp, managing director Alan Osetek and will be based at the Boston headquarters.”
This is one more sign that Search has come of age in the media world. (via MarketingWonk)

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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